Parsons / The New School

BFA Communication Design

Thesis 2015–16

Jiayi Ge
Time Management Brand Identity

My time management branding company targets children and teenagers between twelve and eighteen years of age. Arguably, most of them only have but a vague concept of time management. It is worth noting that effective time management is an indispensable characteristic, especially for a college student as it enhances organization and productivity.

My thesis project is a brand that helps young people develop better time management. I use a concise and clean style to explain the idea and information of time management, using bright colors and whimsical illustrations that make the design more interesting and suitable for this age group. A series of printed items includes stickers, bookmarks, postcards, and a smartphone case. Each carries positive messages and fun 
illustrations that serve 
as reminders.

I think the campaign will have an impact on a young adult’s learning since it provides fun guidelines about time management but in a non-judgmental way. Young adults like new and novel ways. They are also at a stage of learning things quickly but in a pithier and more positive manner and coupled with the fun illustrations help make it easier for them to digest these important messages about time management.

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Parsons / The New School

BFA Communication Design
Thesis 2015–16