Parsons / The New School

BFA Communication Design

Thesis 2015–16

Sharon (Eun Rae) Kim
The Bigger Picture

The Bigger Picture is a study and exploration of creating a utopia where its goal is to eliminate political hierarchies and create a universal system for consistency and uniformity. The first step I took towards building this utopia was to research and reference the modernist movement in terms of how it evolved and why. The attitude of the modernist movement was a rebellion towards the things they disagreed with such as clutter and dysfunction. That attitude is faint and sometimes under-appreciated in today’s pluralistic culture. By creating a utopia, inspired by the modernist rebellion, I was able to learn and understand the layers of complexities behind a society.

This exploration was a process of finding the balance between the ideal and the reality. The first part of The Bigger Picture was an attempt to visualize a global currency that all citizens will have access to in order to eliminate economic inequality. The second part of the project is a conceptual re-design of the political world map inspired by Buckminster Fuller’s Dymaxion map. The goal of this utopia was to challenge today’s system of language, politics, and economy to establish a universal system for equality. The journey of visioning this utopia is documented in a binder, which one could easily add on to, with a collection of research and process notes.

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Parsons / The New School

BFA Communication Design
Thesis 2015–16